<![CDATA[
<body bgcolor="#FFFFFF" text="#000000" link="#0000FF" vlink="#CC0000" alink="#CC0000"><center><hr width="350" size="1" align="center" noshade>An effervescent biography of Charles Elmer Hires, the Philadelphia pharmacist who introduced root beer to the American public<hr width="350" size="1" align="center" noshade><p><a href="https://cdcshoppingcart.uchicago.edu/Cart/ChicagoBook.aspx?ISBN=&&PRESS=temple" target="_top">Buy this book!</a> | <a href="https://cdcshoppingcart.uchicago.edu/Cart/Cart.aspx?PRESS=temple" target="_top">View Cart</a> | <a href="https://cdcshoppingcart.uchicago.edu/Cart/Cart.aspx?PRESS=temple" target="_top">Check Out</a></p><p><img src="2490_reg.gif" height=200 border=1 vspace=4></p></center><!--none//--><h1 class = "booktitle">Charles E. Hires and the Drink that Wowed a Nation</h1> <h1 class = "subtitle">The Life and Times of a Philadelphia Entrepreneur</h1>
<h3>Bill Double </h3>
paper: $24.95, May 18<BR>EAN: 978-1-4399-1591-2<BR><font color=#990033>Not Yet Published Preorder</FONT><font size=-7><br> </font></p><p class="info"><p class="info">e-book: $24.95, May 18<BR>EAN: 978-1-4399-1592-9<BR><font color=#990033>Not Yet Published Preorder</FONT><font size=-7><br> </font></p></p></td></tr></table>
<BR> <p class="info">270 pp<BR> 5.25 x 8.5<BR> 11 color photos, 1 tables, 1 figs., 17 halftones <p class="info"><font size=-7> </font></p><p class="info">
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<p>Introduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beer-launched 10 years before Coca-Cola-blazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as "a tycoon with the soul of a chemist." In addition to creating root beer, Hires, a devoted family man and a pillar of the Quaker community, became a leading importer of botanical commodities, an authority on the vanilla bean. Starting from scratch, he also built one of the world's largest condensed milk companies. <i>Charles E. Hires and the Drink that Wowed a Nation</i> chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that, well, fizzes with entrepreneurial spirit.<br>
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<H2 class="inpageheading"><A NAME="author bio"></a>About the Author(s)</H2><p><b>Bill Double</b> is a Philadelphia-based freelance writer and author of <i>Philadelphia's Washington Square</i>.<br>
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<p><h2 class="inpageheading"><a name="subjects"></a>Subject Categories</h2> <p><a href="http://www.temple.edu/tempress/biography.html" target="_top">Biography/Memoir/Autobiography</a> <br><a href="http://www.temple.edu/tempress/philly.html" target="_top">Philadelphia Region</a> <br><a href="http://www.temple.edu/tempress/business.html" target="_top">Business/Economics</a> <br><a href="" target="_top"></a> <br><a href="" target="_top"></a> </p>
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